How to Read Please…Make ME a little bit FAMOUS! PDF
In this book, Robert offers a cutting-edge approach to creating prospect attraction in today’s skeptical marketplace. His first book, Identity Branding – Creating Prospect Attraction, was reprinted four times and is still used in study groups all over America. This new book takes the practical advice even further. It has over 180 pages describing in detail the newest prospect attraction strategies – examples that show sales professionals how to open doors to desirable prospects and make themselves a little bit FAMOUS in their local communities. Whether you’re a veteran or brand new sales professional, Robert shows you how to reach those who are your most valuable prospects. Combining creative relational marketing and prospecting tactics, Robert’s easy-to-apply strategies will help you increase your access and generate more business with successful people. Discover How to: Identify the right groups of people who are accessible Position YOU in the minds of your prospects Create prospect relevance that gains appreciation and trust Use netweaving (versus networking) to gain access to prospects Create superior local market visibility through Activating Events Achieve a Market Story about YOU by developing a compelling business Characteristic Uniqueness Build deep client loyalty that insulates YOU from the competition Avoid the all-too-common marketing advice that wastes time and effort Build a connection strategy that eliminates the competition and elevates you in the mind of the prospect.
