This is the first book in the "How to grow your business" series. This book mentally walks the reader through a flexible process by which they can achieve long-term success in their small business. It is written in practical layman’s terms to be easily digestible and executable. Owners of an existing business or those who are looking to start one can confidently build and grow the business of their dreams while enjoying a balanced lifestyle despite the current pandemic circumstances we find ourselves in. Many businessmen and women find running a business difficult, exhausting and unfulfilling. These owners don’t know where to turn for help and often feel embarrassed or overwhelmed. Many are looking for government loans to help in the crisis. Others are doing well financially but find that their work-life is out of balance. A portion will choose to be passive, some will settle and always struggle, while others will put in the effort required to educate themselves and move their business forward. Business should be challenging yet fun and rewarding. This book when used in combination with its practical workbook companion "How to Survive and Grow Your Business - The Workbook Companion" helps the reader develop a roadmap designed to drastically improve their business via implementation. The information shared will help the reader develop proven strategies to take their business to the next level. The workbook will help the reader practically implement the knowledge gleaned from this "How to Survive and Grow Your Business - A Business Coach’s Perspective" book to map out their thoughts and dreams and make them reality in practical and incremental measure. The workbook requires the reader to be introspective, causes them to implement their knowledge and some sprinkles of wisdom are added in for good measure. This book and its workbook companion are dedicated to the small ‘Mom and Pop’ business owner striving to successfully take their business to the next level.